Calculators
CPM, CPC & CTR Calculator
Calculate cost per thousand impressions, cost per click and click-through rate. Enter two inputs for the available metric or all three for a complete result.
The Advora toolkit
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Calculators
Put your marketing numbers in perspective.
Calculators
Engagement Rate Calculator
Calculate follower-based engagement for Instagram, YouTube, TikTok and LinkedIn. Compare your result with an editable target and copy the context.
Calculators
Influencer Pricing Calculator
Model an India-focused creator budget in INR and USD using followers, engagement, platform and niche, with transparent and editable price assumptions.
Calculators
ROAS Calculator
Calculate return on ad spend, compare it with margin-based advertising break-even, and estimate contribution after ads using your own campaign figures.
Generators
Practical helpers for everyday campaign work.
Generators
UTM Link Builder
Build a campaign URL with source, medium and campaign tags. Preserve existing URL details, copy your link and optionally save recent links in this browser.
YouTube
Make your next upload easier to find.
YouTube
YouTube Title & Description Optimizer
Check YouTube title and description lengths, focus phrase placement and practical editing suggestions. Review your draft without connecting an account.
Understand engagement and creator partnerships.
Calculators
Engagement Rate Calculator
Calculate follower-based engagement for Instagram, YouTube, TikTok and LinkedIn. Compare your result with an editable target and copy the context.
Calculators
Influencer Pricing Calculator
Model an India-focused creator budget in INR and USD using followers, engagement, platform and niche, with transparent and editable price assumptions.