The Advora toolkit
Compare actual campaign spend with an even daily budget, calculate remaining daily spend and export an end-of-day pacing worksheet.
Enter cumulative spend through the end of the selected day. Compare it with an even daily plan, then see what remains. Changing currency only changes the label.
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02 / THE EXPLAINER
The method behind the result.
Enter the campaign budget, start and end dates, and cumulative spend through the end of a selected day. Both campaign dates count as active days. Use complete days rather than partial-day platform reports so the comparison is meaningful.
Planned spend equals total budget multiplied by elapsed campaign days divided by total campaign days. A pace above 100% means spending is ahead of that even plan. Remaining daily spend divides the unused budget by the days after the selected date. Overspend does not become a negative suggested daily budget.
Projected final spend extends the observed average daily spend across the entire campaign. It is not a forecast of auction supply, conversions or performance. Before launch the projection is undefined; after the campaign there is no remaining daily allocation. Export the worksheet to document your review.
03 / A LITTLE MORE CLARITY
What to know before you put your result to work.
No. Enter cumulative spend from your reporting source.
Yes, as a completed day. Choose yesterday when using a report through yesterday.
The remaining-day allocation is unavailable, while final spend and variance remain visible.
No. It changes the label only. Use amounts in the same currency.
This version compares against an even daily baseline. Promotions and planned bursts need a separate custom schedule.
