What does my budget buy?
The comparator defaults to two custom quotes, works in your selected currency, and rounds affordable bookings down to whole creators. An optional India Instagram reference uses indicative midpoint prices. Micro Instagram rates span INR 8,000 to INR 80,000 per deliverable, indicative, agency-reported. Rights, agency fees and GST are excluded.
How are engagements estimated?
In Your quotes mode, enter an all-in price and optional expected engagements per creator for each option. The model rounds affordable bookings down, shows unspent budget, and multiplies whole bookings by your engagement assumption. CPE is allocated spend divided by modeled engagements. Follower tiers alone do not predict performance.
Is a larger creator always better?
Research across 802 campaigns found an inverted-U relationship for absolute engagement. Creator fit, content quality and measurement still matter. Custom quotes support any platform and industry. No automatic YouTube pricing multiplier or follower-tier engagement forecast is used.
Worked example: comparing two creator quotes
In Your quotes mode, a budget of INR 50,000 buys five bookings at INR 10,000 each, or two bookings at INR 20,000 each with INR 10,000 left over. If you expect 500 engagements per booking for the first option and 1,200 for the second, modeled engagements are 2,500 and 2,400. Cost per engagement is INR 20 and approximately INR 16.67 respectively, using allocated spend. The second option has a lower modeled CPE but fewer total engagements. These assumptions do not predict sales or unique reach.
