How much advertising budget do I need?
For leads, multiply target leads by your own CPL range or a matching published reference. For revenue, divide target revenue after refunds and discounts by your planned ROAS. Both modes support any industry or market with custom assumptions. Daily pacing uses a 30-day month.
Why is there a budget range?
India CPL references provide indicative, agency-reported low and high values. Where only an average or median exists, the base estimate is a single point. An editable buffer creates a planning upper bound, not a statistical confidence interval.
What does the budget exclude?
Creative production, agency retainers and taxes are outside the media-spend estimate. Conversion rates may change as you scale. Validate the first campaign before committing the entire planned budget.
Worked example: planning 100 leads
Select lead planning and enter 100 target leads, a custom CPL range of INR 400–600 and a 10% buffer. The low estimate is 100 × 400 = INR 40,000. The high estimate is 100 × 600 × 1.10 = INR 66,000. Over the tool’s 30-day month, that is approximately INR 1,333–2,200 per day. These are illustrative inputs, not a forecast or market benchmark.
