The Advora toolkit
Plan outdoor media rental, production, installation, tax and contingency by site group. Export a clear OOH campaign budget worksheet.
Add site rental, duration and non-media costs. Keep supplier-confirmed rates separate from optional audience estimates.
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02 / THE EXPLAINER
The method behind the result.
Use one row for sites with the same weekly rental rate and campaign duration. Record the city and format in the name. Enter the number of sites, rate per site per week and duration in weeks; fractional weeks are allowed when the supplier bills that way.
Combine production, installation, permits and other confirmed charges in the extra-cost field. Media discounts apply before extras. An optional single tax rate applies to net quoted costs, while contingency is a separate untaxed reserve calculated on the same base. Different tax treatments should be calculated with your supplier or accountant.
Audience impressions are optional estimates covering the entire campaign. They are not unique reach or a prediction of footfall. Digital screen loop share must already be reflected in the weekly quote. Confirm site availability, permissions, visibility, illumination and production requirements before approving the worksheet.
03 / A LITTLE MORE CLARITY
What to know before you put your result to work.
No. Enter supplier-confirmed prices for the sites and dates you are considering.
Yes, if the supplier provides a weekly site price that already reflects the booked loop share and schedule.
No. They only enable an optional effective CPM calculation.
As an untaxed percentage reserve on net costs, shown separately from tax.
No. It is an editable snapshot. Recalculate in the tool when assumptions change.
