What happened in New York
In New York, Frame OOH acquired 9 Times Square and relaunched it with a new 27 by 66 foot full-motion screen. The address sits in the Times Square area that has become a showcase zone for digital outdoor advertising, and a full-motion screen of that size is aimed at brand campaigns built around big creative rather than static messaging.
The company also opened a New York City office. Neither the price nor a detailed campaign calendar for the screen was included in the announcement.
Chicago entry and the wider footprint
Frame OOH entered Chicago by buying digital outdoor inventory: four 20 by 60 foot digital bulletins on the Tri-State I-294 freeway and two static wallscapes. Freeway bulletins reach commuting drivers at scale, while wallscapes can pair a static brand presence with neighborhood or downtown visibility.
Matt Molina, Frame OOH's president, said the company sees opportunity in continuing to acquire, develop and invest in premium out-of-home assets nationwide. The announcement did not list the other markets in the 11-market footprint, and it did not give financial terms or deal dates for any of the acquisitions.
Advora perspective
Editorial analysis: If your plans include New York or Chicago, the next step is to ask Frame OOH directly which of the newly announced placements are available to book, for what periods and at what rates. A relaunch is not the same as confirmed open inventory, and the announcement does not state pricing, campaign start dates or how the 27 by 66 foot screen is being sold.
Plan a short introductory conversation rather than a full commitment. The 9 Times Square screen and the I-294 bulletins are the most concrete additions described, so they are the natural places to test creative and reporting expectations. Everything beyond those specifics is a company claim about scale, and buyers should verify market lists and measurement before folding it into a media plan. Our evidence does not establish how these assets perform.
Read the original announcement
