ADVORA.MEDIA · 1/6

Speech recognition is the start

Wispr Flow offers AI-assisted dictation. Its business proposition depends on helping people produce usable writing, not simply a transcript.

ADVORA.MEDIA · 2/6

Choose a recurring problem

Messages, notes and briefs are repeated tasks. A tool that helps in those moments has repeated opportunities to demonstrate its value.

ADVORA.MEDIA · 3/6

Show a recognisable task

A post-meeting brief makes the benefit concrete: speak rough thoughts, review the text, correct details and share. This is an illustrative workflow.

ADVORA.MEDIA · 4/6

Measure the whole job

Count speaking, correcting and checking time together. A fast transcript that needs extensive repairs may not save the user much effort.

ADVORA.MEDIA · 5/6

Adoption has conditions

Speaking is not convenient everywhere. Confidential work also requires checking data controls and the organisation's rules.

ADVORA.MEDIA · 6/6

Advora's takeaway

Demonstrate the task that improves. Then measure continued use after the initial trial, rather than treating attention as proof of retention.